MLC Super
ORGANISATION
Insignia Financial
INVOLVEMENT
UX/UI Consulting

Design Systems

Design QA
CHALLENGE
MLC Super had attempted a website redesign multiple times with limited progress. With a fresh rebrand in hand and a goal to appeal to a younger demographic, Insignia needed outside expertise to finally move the needle and deliver a site that could compete with Australia's top super funds.
STRATEGY
Brought in as a senior UX/UI consultant representing Frog, embedded alongside Insignia's in-house digital team. Conducted a full gap analysis on the existing design system, rebuilt the component library, and collaborated closely with design, content, and tech to deliver a solid foundation for the new site.
The brief vs reality
When we started, three things had been handed over: a rough sitemap, lo-fi wireframes, and a branding guide. The sitemap and wireframes appeared to be AI-generated, likely through Relume. A useful scaffold, but not a validated foundation. Each artefact came with significant gaps that shaped everything that followed.
Key user journeys demonstrate how a single sign-on enables seamless navigation across competitive Tennis platforms.
Outdated experience
The existing site was desktop-only, visually dated, and failed to build trust with either new or existing customers.
Limited content
Designs were built on assumptions with no real content to work from.
Incomplete library
The existing component library had significant gaps, pushing the true starting point much earlier than scoped.
27 Web components
Gap analysis revealed 27 components that needed to be built or rebuilt from scratch, covering both desktop and mobile breakpoints, and handed off ready for development.
Key user journeys demonstrate how a single sign-on enables seamless navigation across competitive Tennis platforms.
Along the way we explored texture as a design element, using frosted glass and suede finishes for generic cards, and natural landscape photography as full background treatment for emphasis cards. A deliberate move away from the industry norm of generic stock photos of people reviewing paperwork.
Redesigned email template for MFA prompts and notifications.
Optimized for mobile experience.
26 High fidelity page designs
With very limited real content to work from, all 26 pages were designed using indicative copy and imagery. The focus wasn't just layout and hierarchy; each page needed to tell a story, structured to support acquisition and guide users toward a clear next action.
Gave the previous designs a much-needed uplift to improve legibility and clarity.
13 animations and micro interactions
Motion and micro-interactions were defined across 13 touchpoints to bring the "deliberately different" brand positioning to life in the browser.
Snippet of the prototype used to present to the client and stakeholders.
Retrospective
The ambition to reimagine MLC Super's digital presence had been building for some time. Frog came in to help crystallise that vision, make the hard calls, and drive it through to an MVP.
From a static site with confusing navigation and inconsistent patterns, to an experience that feels confident, on-brand, and built to convert. We brought the ideas together into something coherent that gives members a reason to trust MLC Super.
By the end, Insignia had a foundation they could own and keep building on.
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